The huge growth in smartphone use in recent years has led to an explosion in the number of available mobile apps, and the number of people downloading them. There were over 100 BILLION app downloads in 2015, with that figure predicted to rise to over 250bn in 2017.
The travel sector has adopted apps with great enthusiasm. As well as popular B2C apps such as Tripit, Tripadvisor and Uber, more and more hotels and tour operators are launching their own apps to facilitate customer engagement and communication.
We’re big app fans at Representasia! In December 2015 we launched our own news app, RepresentasiaNews, and in August 2016 we’re launching Tineri, a mobile itinerary app for tour operators. We’re also currently working on a mobile app project for a leading Thailand-based hotel group.